Swizz Beads started as a line of hand-made bracelets consisting of semi-precious stones, charms, and crystal beads. Swizz Beads are alluring, chic and trendy wrist candy that many a girl crave; a claim that is strongly reinforced by the fact that referrals account for the majority of Swizz Beads’ sales to date.

Swizz Beads was launched in Jamaica in December 2011 and has become a popular form of self-expression among women who like to accessorize. It is the brainchild of Swiss-Jamaican jewelry designer and entrepreneur, Tiffany Edwards, who currently resides in Jamaica.

Swizz Beads, Edwards’ second venture, is the successor to Jawels, custom-made and professionally fitted dental jewelry that got popular among the Jamaican party scene and in the entertainment industry. Since launching the brand in late 2011, Edwards has created a collection of Swizz Beads jewelry for Jamaica’s 50th anniversary in 2012. More recently, she launched a line of bracelets to commemorate Breast Cancer awareness.

Swizz Beads currently has two signature lines: “Sunsations” and “Les Naturelles”. However, what is most attractive to owners of Swizz Beads is the fact that majority of pieces are uniquely designed, made with passion, love, and personality in mind. They are fun pieces of jewelry that go perfectly with any outfit, regardless of the occasion. It is the personal touch that makes Swizz Beads a brand that so many are proud to wear.

Swizz Beads are alluring, chic and trendy wrist candy that many a girl crave; a claim that is strongly reinforced by the fact that referrals account for the majority of Swizz Beads’ sales to date.



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